Analysing Romance Trailers - 50 Shades of Grey

"50 Shades of Grey" is an upcoming film that will be released on the 14th of February 2015. It's an erotica/romance film that is directed by Sam Taylor-Johnson and it's based on the best selling novel with the same name by E. L. James. 

Analysis of Trailer

- Text on Screen: the title of the film was right at the beginning of the trailer even before the music started and then the production company names came up. Around a minute into the trailer, the words "This Valentines Day" comes up; this shows the audience the release date of the film and by saying "valentines day", it contributes to the genre as everything to do with the film is romance. The title then appears again at the end of the trailer and then another black screen appears saying "Beyonce - Crazy in Love remix". The font of the texts stays the same through out the trailer, apart from the title, and they only do it on top of black screens so it stands out more. 

- Camera Work: a lot of close ups are used to show the two protagonists facial expressions. By using the close ups, the audiences can get to know their characters and form some sort of idea of what the characters are like. For example, the close ups of the female protagonist normally shows her looking nervous which shows the audience that she's quite shy and not very open.

- Mise-En-Scene: the props used at the end of the trailer contribute to showing the story line. The film is based on the sexual intimacy between the male and female protagonist so by using props such as the ropes and chains in the trailer the audience can see that it's an important part of the film.  

- Music: the diegetic sound of the trailer was mainly conversations between the two protagonists. By the little conversations they had, the audience can already tell that there is an obvious attraction between the two. The non diegetic sound was the soundtrack. "Beyonce - Crazy in Love" is the soundtrack that plays through the whole trailer. The words of the song don't start playing until half way through the trailer; this allows the audience to pay attention to the diegetic sound of the characters talking before anything starts happening. When quite a intense scene comes up in the trailer, the music goes but the words of the soundtrack are still going which helps to build the tensions which gets the audience excited about what's going on between the characters. 

-Editing: the beginning of the trailer the editing is slow to build the tension to the audience. Halfway through the trailer, the editing starts getting quite fast to show how fast the relationship between the two is growing.